Junnan Ma

Product Designer / Visual Designer / Consultant / Mentor

Crafting business success in a whirlwind of design magic

Decade-long passion for creating engaging digital solutions

A detailed craftsman, a holistic designer and system thinker, bridging the gap between user needs and business goals

Relentless curiosity and constant growth are my pillars

I turn abstract visions into tangible, delightful products with velocity and quality

An inherent questioner, status quo challenger who kindles fresh, innovative ideas

Trail of empowerment

Writing

Ideas I can’t leave alone.

Where the designer sits when the visitor is an agent

I redraw Jesse James Garrett’s five planes of user experience for a web that AI agents visit on our behalf, to see which parts stay human and where that leaves designers.
September 28, 2026

Design mentorship

In twenty years of design work I’ve mentored designers from junior to senior, at KPMG, PwC and Rest Super, and these days on ADPList. Most people come to me a bit stuck. You’ll get an honest read and a few things to try next.

Book a 30-minute session

What we usually work on:

Moving from mid-level to senior by questioning the brief

A portfolio that leads with the strength you want people to see

Working with AI every day, starting from the work you already do

Strategy and taste, the parts of design that AI can’t do for you

Design systems in Figma that stay consistent as a team grows